10

Throughout the season, the Red Bulls organization used the posters as a unique public relations tool and media asset, gaining coverage across sport, design and creative media, including a Doubleday & Cartwright studio visit by esteemed soccer magazine, 8by8. The collaboration was proof that the American perspective on soccer, though founded in a much younger relationship with the sport, can bear fresh and exciting expressions of the emotions and passions shared for the sport around the world.