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MADE IN NYC
NIKE SOHO STORE OPENING ZINE

As part of the opening of the new Nike Soho store, Nike decided to showcase a particular group of influencers that are part of NYC’s exceptional DNA code. From Athletes to Artists, Creators and Hustlers, we took it to the streets of NY to share these stories with the rest
of the populace.

 
 
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This was a quick fire challenge at Doubleday & Cartwright, we hired Justin Hogan to shoot all the athletes/artists, partnered with Natalie Shields to layout and develop the art direction of the Zine. The whole project was shot, layed out and produced in less than 5 days. Good times!

Creative Direction: Gustavo Dao
Art Direction: Natalie “lil Natmare” Shields
Company: Doubleday & Cartwright