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CONVERSE X CLOT
SHOE DROP - SOCIAL ACTIVATION

 

Converse wanted to create a campaign around the Clot One Star and tasked Doubleday & Cartwright to do so. I have no idea how i got dropped in the middle of this project, but I remember Pete telling me something like “Can you make some shitty looking animations?” and I was like “OF COURSE!!!”. I definitely had fun creating this “trailer” of sorts for a kung fu shoe.

 
 
 
 
 

It also got a whoping
10,153 likes on the Clot account, WOW!

(Cause “likes” are the fuel to
this consumerist economy)

 
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CREATIVE DIRECTOR: Pete Christopherson
ART DIRECTION & Animation: Gustavo Dao

COMPANY: DOUBLEDAY & CARTWRIGHT