Converse
Pro-leather suede
Converse wanted to create a campaign around the Pro Leather Suede, a classic silhouette used in 70’s basketball courts by the likes of Walt Frazier, George Gerwin and Pete Maravich. Each color represented different aspects of the game: Yellow is the color of outrageous creativity, Candy Grape is the color of regal supremacy, Fire is the color of the fearless future, Grey is the color of cool confidence.
Artist: Igor Bastidas
Artist: Leo Lyxxx
Artist: jonathan Djob Nkondo
Artist: Arina Shabanova
We decided to commission from 4 different artists, to make 4 abstract animation that brought these 4 color profiles to life. We then partnered with Freddy Arenas to create a nice little wrapper for the whole campaign